The NBA is partnering with leading technology firms to improve the intelligence of the venues. This is a perfect partnership that is all about fans having an amazing experience and, at the same time, collecting valuable information to promote the league. The innovation is that the NBA wants to alter the ways people view and engage with basketball in the stands and at home using technology. These smart arenas will combine functionality with functionality in ways that have not been seen before and thus will set a new precedent for future sports facilities.
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