Influencers as Entrepreneurs: Bridging the Gap Between Entertainment and Business
Social media influencers are today’s modern marketers, and they’ve grown so big they create a permanent shift in marketing approaches globally. Traditional marketing media is becoming a second choice, especially for newer generations. People are turning to their favorite TikTok celebrities, Instagram stars, and Twitter personalities to make a purchasing decision. It’s quite understandable because why blind buy an item when a creator on TikTok has shared their entire experience using it?
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