World of Tanks – flagship
World of Tanks is the flagship game of Wargaming, a kind of driver for other projects.
“A lot more people play tanks than World of Warships and World of Planes,” says Vyacheslav Makarov.
According to him, the game of ships has its own very specific audience, mainly in the World of Warships are “held people”. As for the game in airplanes, “it so happened that there are competitors in the aircraft genre, and it was in this genre that they were more successful than us.”
“They“ took away ”the aircraft audience, which turned out to be smaller than the ship and tank. It so happened. At the same time, we lost the opportunity to enter the market for the first time – first impressions cannot be created a second time, ”says Vyacheslav Makarov.
One of the most difficult tasks for the developers of the game World of Tanks was the reconstruction of historical images of tanks. The greatest number of problems was associated with obtaining information on Chinese tanks. The English company Vickers was also reluctant to let developers into their archives.“The fact that we managed to get data on tanks from China is simply the result of luck and the fact that there are people in China who play World of Tanks.”
“The expenses of the historical group here were the highest,” says Vyacheslav Makarov.
How many users?
According to statistics, about 10 million people regularly play in World of Tanks. As for the company’s revenue, the largest (if we take Russia), contrary to expectations, is given not by Moscow, St. Petersburg and other big and “rich” cities, but northern cities.“Our competitor is a bottle of vodka and a warm summer evening,” says Vyacheslav Makarov, noting that Wargaming games are popular where home entertainment is popular and there are no other activities that can brighten up leisure time.
“We have weird fans. The king of Jordan is actively playing tanks. He invited me to visit the tank museum, I went, ”said Vyacheslav Makarov.
“The wider we take the scope of an active audience, the lower the average payment per player. In Russia, I will not answer, because I do not want to say how much we earn. “The average payment is calculated using different methods, the difference across regions can be dozens of times.”
About the peak of development
“The peak of the project’s development has long been completed,” said Vyacheslav Makarov.The project reached its maximum in 2015, when at the same time about 1 million people could be on the servers.
Vyacheslav Makarov explained a certain drop in popularity by saying that “the tanks are over, there are no more tanks.”
“Now the company is trying new projects: the Caliber shooter and we bought the rights to the game Master of Orion,” he says.
Opt out of eSports tournaments
Since the beginning of 2019, Wargaming has refused the format of e-sports tournaments; it is difficult and expensive to contain teams of 15 people in the format of e-sports.“We were spending millions of dollars on organizing cyber tournaments, but that money didn’t come back,” he says.
As for the future of the online gaming industry, something to predict in this area, Vyacheslav Makarov considers it dangerous – the market is rapidly transforming.
Targetted Player Portrait
He is like this: a man of 30+ years playing in the evening after work.“Youngsters are not playing our games. Tanks did not grow at the expense of the market when they came to it. And because they reached the adult 30+ audience, ”says Vyacheslav Makarov.
Today, according to Vyacheslav Makarov, the cost of promoting Workd of Tanks is less than the cost of production.“Our player must be constantly surprised. The same things work for a couple of years, and then either go to a plateau or don’t work. ”