Following EA and other companies, Wargaming also declined to participate in the Electronic Entertainment Expo 2016. A representative commented: “Looking at the E3 from a businness standpoint, it does not fit our model. The expo is focused on sells of digital products. As a company who focuses on free-to-play online products, we feel that the expo will be beneficial to other companies, but not ours”. EA, Activision Blizzard and Disney already declined to participate in the expo, other companies plan to join them.